人物訪(fǎng)談·Interview

BabyChina雜志3/4月刊

李偉瓊Nola Lee

董事長(cháng)President

威凱兒童用品有限公司

Vigorkids Child Products Co., Ltd.

您如何應對不斷變化的消費者需求？

How do you adapt to changing customer needs?

在VIKI，我們通常通過(guò)市場(chǎng)調研及大客戶(hù)的市場(chǎng)反饋，及時(shí)調整產(chǎn)品系列和產(chǎn)品配

色，以便以最快的速度來(lái)滿(mǎn)足不斷變化的客戶(hù)需求。需要重點(diǎn)指出的是，隨著(zhù)電子

商務(wù)的迅速發(fā)展，網(wǎng)絡(luò )銷(xiāo)售所占比重正在大幅上升，而在網(wǎng)購中，產(chǎn)品配色對最終的銷(xiāo)售促成有很大的影響，因此，產(chǎn)品配色在我們業(yè)務(wù)中的權重也在提升。

In the case of VIKI, usually we adjust our products and product colors based on market research and feedback from our key clients. It is noticed that e-commerce is growing rapidly, and the percentage of retail sales happening online is increasing. For stroller, product color usually plays an important role in consumer decision making in online shopping. Thus, we give priority to color schemes in our business.

相比其他的嬰童產(chǎn)品，您覺(jué)得手推車(chē)品類(lèi)的特點(diǎn)是什么？

Compared with other categories of baby products, what is your opinion on strollers?

手推車(chē)在品牌上的粘附力相對比較小，因為它基本上屬于一次性購買(mǎi)的耐用消費品，相比紙尿褲、奶粉這樣的嬰童快消品，手推車(chē)用戶(hù)對產(chǎn)品的性?xún)r(jià)比更加看重一些，反之，品牌的影響就顯得相對弱一些。這就為本土品牌帶來(lái)了機會(huì )，只要經(jīng)營(yíng)得當，我們可以和國外品牌一較高低。

Compared with fast moving consumer goods like diapers and milk powder, strollers can be classified as durable goods in which cost performance is considered more important than brand. So, it is a big opportunity for local brand talent to compete with their foreign counterparts. And we have worked hard on it.