人物訪(fǎng)談·Interview
BabyChina雜志3/4月刊
李偉瓊Nola Lee
董事長(cháng)President
威凱兒童用品有限公司
Vigorkids Child Products Co., Ltd.
A1 我們這次參展主要是為了展示VIKI的品牌形象和進(jìn)行新品推薦。其中，品牌營(yíng)銷(xiāo)主要是針對一些潛在的新客戶(hù)，向他們展示VIKI的實(shí)力，同時(shí)初步建立他們對品牌的基本印象；新品推薦則是針對老客戶(hù)，通過(guò)展會(huì )交流情感，同時(shí)也為會(huì )后的進(jìn)一步合作做鋪墊?？傮w來(lái)說(shuō)，這次參展的效果很不錯。
The focus of our participation is to promote the brand awareness of VIKI and to launch our new products. We hope to increase the brand awareness of VIKI and attract more potential customers, while to introduce our latest products and maintain relationships with our existing customers. In general, the fair offers a good return on our marketing investment.
A2 除了常規的一些營(yíng)銷(xiāo)方式，我們特別重視參展產(chǎn)品的篩選，因為來(lái)香港展的觀(guān)眾都是這個(gè)行業(yè)的專(zhuān)業(yè)人士，他們參加這個(gè)展會(huì )的目的就是為了尋找商機，所以，來(lái)自參展商的優(yōu)質(zhì)的新品發(fā)布對他們的吸引力非常大，參展效果而言當然也就最明顯。所以，在參加香港展前，我們做了一個(gè)非常詳細的市場(chǎng)調研，同時(shí)還對一些客戶(hù)的潛在需求等情況進(jìn)行了摸底，這樣就確保了我們在展會(huì )上推出的新品是迎合了市場(chǎng)需求的。
One of our golden rules to successful exhibiting is to select the right products to display. Visitors in the fair are industry players. They pay to attend so in effect they are actively in a buying mode. New products are especially attractive to them. Before attending the fair, we did a market research by speaking to some of our clients, so that all the new products we select can meet the changing market demand.
A3 香港嬰兒用品展是一個(gè)非常專(zhuān)業(yè)的展會(huì )，對企業(yè)吸引新客戶(hù)和發(fā)布新產(chǎn)品是一個(gè)很好的平臺。這個(gè)展會(huì )的優(yōu)勢在于，它可以吸引到很多專(zhuān)業(yè)的買(mǎi)家，但不足之處是為期四天的時(shí)間顯得太長(cháng)，到第四天時(shí)已經(jīng)基本沒(méi)有什么客戶(hù)了，如果能縮短到以前的三天，我覺(jué)得效果會(huì )更好一些。
The Hong Kong Baby Products Fair is very professional. It is also a great platform for exhibitors to meet potential customers and promote new products. The success of the fair is due to the professionalism of its trade visitors. However, the exhibition lasts a little longer and there areonly a few visitors on the fourth day. It will be better if it is scheduled for only 3 days instead of 4 days.
